Tuesday, April 9, 2013

Quotation Of The Day: Fast Food And Innovation Edition

From  this Daniel Gross post at the Daily Beast:
When people say the U.S. has lost its capacity to innovate, I point them toward the fast-food sector. It’s an industry that Americans pioneered and continue to dominate. Homegrown brands are expanding throughout the developing world. The uniform customer experiences they provide are triumphs of industrial engineering and efficiency systems management. And they are constantly spending money to create and introduce new products.
Behold the latest offering from Pizza Hut, announced on Wednesday: the “Crazy Cheesy Crust.” It’s the usual Pizza Hut mélange of dough, tomato sauce, and cheese. Except the crust, “the element of a pizza that Pizza Hut has a rich tradition of revolutionizing all around the world,” is now outfitted with 16 dough pockets, each filled with a mixture of five molten cheeses.

Now, “crazy” seems to be something of a theme at Yum Brands, the parent company of Pizza Hut, Taco Bell, and KFC. Last month, we wrote about the triumph of the Doritos Locos Taco. (For those of you who didn’t take Spanish, loco means “crazy” in Spanish.) “It wasn’t intentional,” notes Kurt Kane, chief marketing officer at Pizza Hut, of his crazy pizza. “We picked up a lot of the language consumers used as they were trying it. This is really a consumer-named idea.” (There’s no truth to the rumor KFC is preparing to test The Colonel’s Meshugganeh Kosher Chicken.)
 Maybe "overkill" might be a better term than innovation.

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