Saturday, June 1, 2013

Racists Protest Cheerios Ad

I love Cheerios, so I never pay much attention to their ads. I'm going to buy the cereal anyway. Apparently others watch the ads more carefully than I do. I wonder if those who protested this Cheerios ad have full possession of the reasoning skills God gave them.

According to the New York Daily News, they may not:
An innocent ad for heart-healthy Cheerios has sparked an onslaught of disturbing racist backlash on the Internet.
The cereal brand was forced to pull comments from its YouTube page after a cereal commercial featuring an interracial family reportedly prompted a string of messages about Nazis, racial genocide and viewers so disgusted they “want to vomit.”
Adweek adds some perspective:
It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new Cheerios ad from Saatchi & Saatchi in New York might go largely unnoticed, given the plethora of interracial couples on TV shows these days. (NBC's Parenthood is a notable example, though far from the only one.) But it's not going unnoticed—it hit Reddit's front page, a place largely reserved for life's great oddities, and the YouTube view count is rising fast. The problem is that TV ads have always lagged TV programming in this regard, as so many brands are clearly scared of being perceived as making a political statement with the casting of their commercials. Thus, the Cheerios ad, despite its characters being representative of tens of thousands of actual couples in America, sticks out like a sore thumb. And then you have the YouTube comments section, which predictably has devolved into an endless flame war, with references to Nazis, "troglodytes" and "racial genocide." At what point will an ad like this just seem normal?
When I got the link to put the YouTube clip in this post, I noticed that 1153 people disliked the ad. I wonder was Brad Ford one of them?

Update: Someone using the pseudonym Herman V stopped by to tell me and the world that nothing good comes from putting blacks and whites together. I was going to let the comment stand, but it also included a link I didn't trust, so I removed it. Suffice it to say, Herman and I disagree about his statements.


Herman V said...
This comment has been removed by a blog administrator.
Troy Jones said...

I am totally offended by this ad. Mom is working at the table and Dad taking a nap. Makes us look like lazy mysogynists who don't care about our health need our daughters to take care of us. I resemble that insult.

And, Herman is right. Nobody looks good when you put black stripes on a white shirt. Makes us look fat. I only wear solids.

Kal Lis said...

I see what you mean Troy. My wife tells me I should wear only dark colored solids.

She tells me that if I were the right height for my weight, which I'm guessing is 9'11", I could wear vertical stripes but never horizontal stripes.