Wednesday, August 15, 2012

Will Beer Drinkers Decide The Election?

Who says America is moving away from its founding principles? It seems this election will be decided by people who consume products that America's founders produced:
In fact, many of our founding fathers were brewers. William Penn, the Quaker founder of the Pennsylvania colony had a brewery on his estate. Thomas Jefferson, Patrick Henry, James Madison and Samuel Adams encouraged legislation to promote the American brewing industry, and even George Washington, whose recipe for beer can be found in the New York Public Library, was an established homebrewer.
Today's Washington Post reports that beer drinkers will play an important role in the 2012 election:
As Obama and his Republican opponent, Mitt Romney, battle for hearts and votes, Romney is trying to show that he shares their values of family, faith and hard work. He talks of marrying his high school sweetheart, supporting his wife through her battle with multiple sclerosis, raising his five boys and enjoying his grandchildren. Obama is taking it a step further by trying to seem an everyman himself. He talks of being raised by a single mom, his late father-in-law’s working-class career, his own family’s financial struggles in their early years.

And he talks about beer.

There is good reason to presume that beer is a way for Obama to connect with voters. It presents a contrast with Romney, who doesn’t drink (and who was ordering vanilla ice cream in a 1950s-style parlor in Ohio when Obama was buying beers at the fair). Consumer research shows that beer is most popular with the very voters that Obama and Romney are fighting over: middle-America independents.

According to Scarborough USA, 35 percent of these voters say they’ve had a beer in the past 30 days, compared with 30 percent of Democrats and 27 percent of Republicans. The numbers are even starker when focused on microbrews, with 45 percent of independents saying they drank one in the past month — and only 25 percent of Democrats and 23 percent of Republicans saying the same.
There's no report about whether these voters prefer Sam Adams or  Founding Fathers.

3 comments:

caheidelberger said...

Oh no: now I'm going to have to rally to the support of my fellow teetotaller Mitt Romney. Either that, or Romney's going to drive me to drink.

grudznick said...

Yes

LK said...

Cory,

If it's an either or choice, I'm guessing that you'll be asking Grudz for directions to his favorite watering hole.

Grudz,

Thanks for stopping by. If I know that a beer post could get you to comment, I'd have written one a long time ago