Thursday, July 5, 2012

Seth Godin And Worldviews: Education And Business Are Different

Seth Godin takes a quick look at worldviews:
There are dozens of other worldview-types out there. Consider the nerd (who prides himself on knowing the details), the jester (who seeks to cause mischief) and the too-busy monkey, who just wants to know what to do next (and his cousin, the parrot, who wants to do what he's told).
It's virtually impossible to sell a product or an idea or a vote to all of these groups at once. One story just isn't going to do it, which is why there are many kinds of cars, political persuasions and vacation spots. Instead of trying to delight everyone in Gotham City, it pays to find people who already resonate with the story you want to tell.
The worldviews or types that  Godin identifies populate every classroom. That variety makes going to work enjoyable. Godin also points to one of the struggles inherent in the job. A single "story" or teaching method isn't going to cut it,

Yet education reform as it's currently set up through the Common Core or the South Dakota Department of Education mandate that all teachers be evaluated on the Charlotte Danielson system seems premised on the idea that one size fits all.  Further, these formulations seem geared to satisfy only Godin's monkey and parrot.

Teachers are as idiosyncratic as their students. A geek philosopher jester does things differently than the West River enthusiastic Renaissance man who exudes energy. Each will resonate with students differently.

Godin urges a businessman to find customers who want to hear the story the person has to tell or who will resonate with the way the story is told. Teachers don't have that luxury; they need to appeal to all of the groups every day. Expecting cookie cutter conformity is going to make the job much more difficult.

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